# Alex Patton

- **Website:** <https://alexpatton.nyc>
- **Primary alias:** `alexpatton.nyc`

## Description

Alex Patton is a data-driven marketer and analytics expert whose work combines audience insight, product direction, and marketing strategy. Across roles at XO Group, Time Inc., and Customer.io, Alex has used data to identify opportunities and move initiatives forward. At XO Group, research revealed that a Wedding Countdown Timer was the product feature most strongly associated with customer retention. At Time Inc., Alex helped implement a new data management platform (DMP) quickly, navigating organizational bureaucracy to accelerate the project. Alex currently leads marketing initiatives at Customer.io, a B2B marketing technology software-as-a-service platform. Alex also applies strategic and creative thinking to brand challenges. In 2020, Alex completed NYU Professor Scott Galloway’s Brand Strategy sprint and produced a brand audit and strategy proposal for Customer.io. The project was singled out by Galloway from a class of 800 students, who praised its quality and described its visual presentation as “especially arresting.” Alex’s portfolio presents this mix of marketing, analytics, product insight, and brand strategy.

## Industries

- 🖥 Computers Electronics and Technology
- 🖥 Email _(under Computers Electronics and Technology)_
- 📊 Business and Consumer Services

## Links

- [instagram](https://instagram.com/alexpatton.nyc)
- [twitter](https://twitter.com/alexpatton646)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idtf0cf97u/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793740376032)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Jordy Blue | #6fbfef | accent |
| Peru Tan | #873700 | dark |
| Porsche | #e7a757 | light |

## Fonts

- brandon-grotesque — asset _(custom)_
- brandon-grotesque — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idtf0cf97u/w/1500/h/500/idM_1yAiV_.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793740375860)

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_Source: <https://brandfetch.com/alexpatton.nyc>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._