# Alice in Dairyland

- **Website:** <https://aliceindairyland.com>
- **Primary alias:** `aliceindairyland.com`

## Description

Alice in Dairyland serves as a dynamic public relations ambassador for Wisconsin's agriculture sector, employed by the Wisconsin Department of Agriculture, Trade, and Consumer Protection. This one-year, full-time role entails extensive travel—over 40,000 miles annually—across the state to effectively promote the diverse agriculture industry valued at $104.8 billion. Alice engages with a wide variety of audiences through hundreds of media interviews, speeches, and educational presentations in schools, highlighting the importance of local products.

As a passionate advocate for Wisconsin's agricultural bounty, Alice champions everything from apples to zucchini, encouraging consumers to choose locally-produced goods. With a legacy spanning over seven decades, Alice in Dairyland plays a crucial role in connecting consumers with the state's agricultural heritage while fostering appreciation for its safe, nutritious, and high-quality products. This enduring program not only informs but inspires, making Alice an essential figure in Wisconsin's agricultural community.

## Industries

- 🏭 Heavy Industry and Engineering
- 🏭 Agriculture _(under Heavy Industry and Engineering)_
- 📊 Business and Consumer Services
- 🍔 Food and Drink
- 🧪 Science and Education

## Links

- [youtube](https://youtube.com/channel/UCeaQtZ04OxPa_gJtUoxwtkA)
- [twitter](https://twitter.com/Alice_Dairyland)
- [pinterest](https://pinterest.com/@adatcp)
- [instagram](https://instagram.com/aliceindairyland)
- [facebook](https://facebook.com/DATCPAliceInDairyland)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idlJPjHos_/w/180/h/180/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1778818344385)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idlJPjHos_/w/900/h/900/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1778818344584)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mid Gray | #5d5d61 | accent |
| Chathams Blue | #174b75 | dark |
| Melrose | #acbeff | light |

## Fonts

- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idlJPjHos_/w/1500/h/500/idxgYFEu2a.jpeg?c=1bxid64Mup7aczewSAYMX&t=1722131708348)

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_Source: <https://brandfetch.com/aliceindairyland.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._