# Alliance Trust PLC

- **Website:** <https://alliancewitan.com>
- **Primary alias:** `alliancewitan.com`
- **Other aliases:** `GB00B11V7W98`, `ALITF`, `ALW.L`, `ATST.L`

## Description

Alliance Trust, established in 1888, has been dedicated to helping investors navigate the complexities of the financial landscape while seeking optimal returns and managing risks. As one of the UK's most reputable investment trusts, it has weathered various economic challenges, including two World Wars and the Great Depression, ensuring that investors can relax knowing a portion of their portfolio is being expertly managed.

The brand specializes in a multi-manager global equities strategy that aims for steady, long-term growth. By carefully selecting strong companies with high potential returns across diverse industries and regions, Alliance Trust emphasizes a balanced approach to investment. With a commitment to increasing dividends annually for over five decades, the company is recognized among the leading “Dividend Heroes” in the investment sector. 

Their collaborative team of ten elite fund managers works to provide a unique, diversified global equities portfolio. Alliance Trust’s focus on cost-effective management further enhances investor returns, making it a trusted partner in wealth building for generations.

## Industries

- 💰 Finance
- 💰 Investing _(under Finance)_

## Links

- [twitter](https://twitter.com/Alliance_Trust)
- [linkedin](https://linkedin.com/company/alliance-trust)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id5Nf7bjed/w/268/h/54/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1770941737140)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id5Nf7bjed/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781694294803)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Tall Poppy | #b02a37 | accent |
| Loulou | #410c41 | dark |
| White | #ffffff | light |

## Fonts

- sans-serif — asset _(custom)_
- var(--font-noto) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id5Nf7bjed/w/1500/h/500/idWTlF3ZAt.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781694294995)

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_Source: <https://brandfetch.com/alliancewitan.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._