Al_nowair is a unique non-profit brand based in Kuwait that is dedicated to spreading positivity and creating a positive social behavioral change in the community. Founded in 2013 by Sheikha Intisar Al Sabah, the brand aims to inspire the masses to embrace positivity as a means to fulfillment and lasting happiness. Al_nowair achieves its mission through various initiatives and programs.

Their community initiatives include public awareness campaigns and events such as the Alnowair Carnival, Kindness Carnival, and Yellow Parade. These events bring people together and encourage them to adopt a positive attitude towards life. In the field of education, Al_nowair offers classroom and extra-curricular programs for schools, helping shape the future generation to consider positivity as a way of life.

Additionally, they conduct training workshops for corporates in Kuwait, building more positive and productive work cultures. Led by the visionary Sheikha Intisar, Al_nowair is recognized by the United Nations Development Program and is rooted in research in positive psychology. With a strong focus on social impact, Al_nowair serves as an incubator for national programs that aim to bring about positive social behavioral change in Kuwait.

Through their dedicated efforts, Al_nowair strives to create a society that embraces positivity, happiness, and personal growth