# ASG

- **Website:** <https://alpinesg.com>
- **Primary alias:** `alpinesg.com`
- **Employees:** 11+
- **Location:** Walnut Creek, California, United States

## Description

Alpine Software Group (ASG) acquires and operates mission-critical software and tech-enabled services businesses, helping transform them into durable, AI-native companies positioned for long-term growth. Founded in 2016 and backed by funds managed by Alpine Investors, ASG has acquired more than 65 businesses across over 15 software verticals, with a global footprint.

ASG works alongside its companies through four areas of support: operational playbooks and talent programs; AI engineering, security, and data expertise to modernize products and architecture; go-to-market systems that help automate and scale sales and customer engagement; and strategic support for add-on acquisitions. Its deployable teams and centralized expertise are designed to help companies execute faster, improve products, and build repeatable growth capabilities.

ASG’s portfolio spans fields including hospitality, health and human services, legal technology, manufacturing, real estate and property data, nonprofit services, and sports operations. The organization also offers career opportunities across its operating companies and executive teams, and invites business owners to start a conversation about selling their business.

## Industries

- 🖥 Computers Electronics and Technology
- 💰 Finance
- 💰 Investing _(under Finance)_
- 🖥 Artificial Intelligence and Machine Learning _(under Computers Electronics and Technology)_

## Links

- [twitter](https://twitter.com/alpine_sg)
- [facebook](https://facebook.com/AlpineSG)
- [linkedin](https://linkedin.com/company/alpine-sg)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idBmd8WLGR/w/100/h/100/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790876038991)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idBmd8WLGR/w/618/h/218/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790876038910)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Black | #000000 | dark |
| Gossip | #c1f6ac | light |
| Forest Green | #1d872b | accent |

## Fonts

- Arial — asset _(custom)_
- Helvetica Neue — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idBmd8WLGR/w/200/h/33/idJblts2ql.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790876039083)

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_Source: <https://brandfetch.com/alpinesg.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._