Also, also known as ALSO Holding AG, is a Swiss company that specializes in technology distribution with headquarters in Emmen, Switzerland. It was founded in 1984 by Gustav Adolf Würrlich, the former owner of a typewriter store. Originally named Alpha Laser Office Supplies, the company initially focused on the sale and distribution of laser printers.

Over the years, Also expanded its product range to include other IT products, such as computer hardware, software, and networking equipment. Today, the company provides a comprehensive portfolio of IT products and services to over 100,000 resellers in more than 60 countries worldwide. Also has a global presence with its operations spread across Europe, the Middle East, and Africa.

It operates through a network of subsidiaries, joint ventures, and partnerships. Noteworthy subsidiaries include Also Deutschland GmbH, Also France SAS, Also Benelux BV, Also Austria GmbH, and Also Iberia SL. These subsidiaries enable Also to cater to local markets and provide customized solutions to its customers.

In terms of market position, Also is one of the leading technology distributors globally. With an extensive product range and a vast distribution network, the company has positioned itself as a reliable partner for resellers, retailers, and system integrators. It competes with other major technology distributors such as Tech Data, Ingram Micro, and Arrow Electronics.

In recent years, Also has focused on expanding its value-added services to differentiate itself from competitors. It has invested in areas like cloud services, mobility solutions, logistics solutions, and financial services. These additions have helped the company to strengthen its position in the market and provide additional value to its customers.

As of the latest available information, Also continues to evolve and adapt to the ever-changing technology landscape. The company is committed to driving digital transformation and supporting its customers in their digital journey. It regularly organizes events and training sessions to educate its customers on the latest technologies and market trends.

Also's commitment to innovation and customer-centric approach has contributed to its growth and success over the years