# Alta

- **Website:** <https://alta.exchange>
- **Primary alias:** `alta.exchange`
- **Founded:** 2015
- **Employees:** 51+
- **Location:** Singapore, Singapore
- **Company kind:** PRIVATELY HELD

## Description

Alta, formerly known as Fundnel, is Southeast Asia's leading digital securities exchange for alternative investments. With a focus on curated alternative assets, Alta provides investors with direct access to a wide range of investment opportunities. These opportunities include direct investments in early to late-stage private companies, PE/VC funds, asset-backed securities of luxury assets, and real estate, among others. As a licensed integrated marketplace, Alta offers comprehensive solutions by bringing together trading and distribution of securities, fund management, and exchange services all in one place. Leveraging blockchain technology, Alta also supports tokenization, digital custody, and trading of alternative assets. By allowing investors to trade tokenized alternative assets at smaller, fractionalized blocks, Alta enhances liquidity in the private markets and makes alternative assets accessible to all. Headquartered in Singapore, Alta operates offices throughout the region.

## Industries

- 💰 Finance

## Links

- [twitter](https://twitter.com/AltaGroupCo)
- [facebook](https://facebook.com/altagroup.co)
- [linkedin](https://linkedin.com/company/altagroupco)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idseKD_GEj/w/820/h/245/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1774220511607)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idseKD_GEj/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1774220511686)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Puerto Rico | #40c1ac | accent |
| Daintree | #002730 | dark |
| Spring Wood | #f5f3ec | light |

## Fonts

- DM Sans — asset _(google)_
- Inter — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idseKD_GEj/w/1500/h/500/idaXc-70e4.jpeg?c=1bxid64Mup7aczewSAYMX&t=1774220511985)

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_Source: <https://brandfetch.com/alta.exchange>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._