# THE ALTERNATIVE STEEL COMPANY LIMITED

- **Website:** <https://alternativesteel.com>
- **Primary alias:** `alternativesteel.com`

## Description

The Alternative Steel Company is a UK specialist structural steel stockholder and supplier of circular, square and rectangular hollow sections. Based in Wigan, the company serves customers across the UK with hot-formed and cold-formed steel products in a wide range of sizes and lengths. It holds around 5,000 tonnes of physical structural steel stock and is recognised as a trusted supplier.

Alongside its product range, the company offers cutting and processing services, as well as kitting, to support customers’ project and material requirements. Its team provides product knowledge, flexible service and a focus on reliable, on-time delivery. The company describes its approach as customer-centred, aiming to add lasting value to its business relationships through responsive support and precision processing.

The Alternative Steel Company supports clients in multiple markets, including construction, power generation and transport infrastructure. It shares industry updates, company news and practical tools and resources for customers. The company was awarded EN 1090 certification in December 2024 and has served customers for almost 30 years.

## Industries

- 🏭 Heavy Industry and Engineering
- 🏭 Metals and Mining _(under Heavy Industry and Engineering)_

## Links

- [linkedin](https://linkedin.com/company/the-alternative-steel-company-limited)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idCjNJMOtl/w/820/h/327/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793441616315)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idCjNJMOtl/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793441616610)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Hippie Blue | #52a6b4 | accent |
| Shark | #212529 | dark |
| White | #ffffff | light |

## Fonts

- var(--bs-font-sans-serif) — asset _(custom)_
- var(--bs-font-sans-serif) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idCjNJMOtl/w/1128/h/191/id5WTgkV0z.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793441616430)

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_Source: <https://brandfetch.com/alternativesteel.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._