Altus Brands is a company that was founded in 2007 with the goal of bringing together small manufacturers in the hunting and shooting marketplace. The company's founders, who had extensive corporate careers, wanted to test themselves and live the entrepreneurial dream. Their strategy was to acquire small cap companies that were overlooked by larger companies and private equity firms due to the perceived risks.

Altus Brands believed that innovative ideas and products were often found with passionate outdoors enthusiasts who lacked the necessary resources to bring their creations to market. The company aimed to provide these individuals with the resources and support needed to achieve greater success. Altus Brands focuses on identifying companies in the hunting and shooting industry that manufacture and sell retail products through similar distribution channels.

The company is flexible and creative in working with the existing owners to develop plans for partnering or acquisition that will unlock the true value of the company. This may involve additional capitalization, integration of distribution channels, and streamlining production and administration processes. In 2017, Altus Brands underwent changes in ownership and strategy.

Gary Lemanski, one of the original partners, bought out the others, restructured the business, and modified the approach. The acquired brands were now in a position to grow organically. Altus Brands aims to protect its customers, their gear, their families, and their business.

The company prioritizes reliability, durability, and excellence in its products and services. Altus Brands values the power of its people and fosters an environment where each employee can contribute their skills, talents, and ideas for continuous improvement and innovation. The name Altus symbolizes the company's aspiration to build a portfolio of high-quality and respected brands, each maintaining its unique brand identity and promise.

With a focus on respect, trust, excellence, communication, teamwork, and curiosity, Altus Brands strives to be the best in the industry