# AMARA

- **Website:** <https://amara.co.il>
- **Primary alias:** `amara.co.il`

## Description

AMARA is a desert hospitality brand in the central Arava region of Israel, formerly known as Selina Tzukim. Its two neighboring properties offer distinct stays shaped by open landscapes, quiet, and a connection with nature. AMARA Escape is an intimate boutique retreat for adults and couples, with minimalist design and a focus on privacy and calm. AMARA Travel welcomes families and groups to a lively desert village with open spaces and a range of lodging options. Across the properties, accommodation includes air-conditioned glamping tents, designed mud suites, and a large communal khan for shared stays or group activities. Guests can enjoy yoga classes, workshops, hikes, and other outdoor experiences. AMARA also offers event hosting for retreats, intimate workshops, corporate off-sites, and family gatherings, with capacity for up to 240 participants. Available packages may combine accommodation, breakfast, and a massage, while seasonal special offers vary. Through its two settings, AMARA aims to balance restful escapes with opportunities for shared experiences, inviting visitors to slow down and enjoy the desert scenery.

## Industries

- ✈️ Travel and Tourism
- ✈️ Accommodation and Hotels _(under Travel and Tourism)_

## Links

- [instagram](https://instagram.com/the_amara_hotels)
- [facebook](https://facebook.com/AMARA.Tzuk)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id6kPatnQu/w/180/h/180/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791027514194)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id6kPatnQu/w/960/h/960/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791027514400)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Tuscany | #ce592c | accent |
| Outer Space | #32373c | dark |
| White | #ffffff | light |

## Fonts

- -apple-system — asset _(system)_

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_Source: <https://brandfetch.com/amara.co.il>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._