# Amara Amara

- **Website:** <https://amaraamara.com>
- **Primary alias:** `amaraamara.com`

## Description

Amara Amara is a London-based jewellery brand specialising in handcrafted demi-fine pieces made with genuine natural gemstones. Its designs combine gemstones with 18-carat gold vermeil and sterling silver, creating jewellery intended for everyday wear, thoughtful gifting, and special occasions. The collections include earrings, necklaces and pendants, bracelets and bangles, rings, and hairbands, with ranges for women and men. Featured stones include amethyst, aqua chalcedony, blue topaz, citrine, onyx, pearl, peridot, rose quartz, and turquoise. The brand offers new arrivals, signature collections, couture pieces, and bespoke commissions, with each piece described as handcrafted with care. Amara Amara draws inspiration from the traditional associations of gemstones with vitality, natural balance, and inner calm, and provides a guide to gemstone meanings. Its customer services include gift-ready packaging, complimentary UK delivery, and support with returns and exchanges. The brand also shares collection previews, gemstone stories, and updates through its mailing list. Its jewellery has been featured in publications including Vogue, Elle, Tatler, and Condé Nast Traveller.

## Industries

- 🏝 Lifestyle
- 🏝 Jewelry and Luxury Products _(under Lifestyle)_
- 💎 Luxury
- 💎 Luxury Watches and Jewelry _(under Luxury)_

## Links

- [facebook](https://facebook.com/AmaraAmaraJewellery)
- [instagram](https://instagram.com/amaraamarajewellery)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idl8mQ6MNq/w/251/h/75/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793216523045)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idl8mQ6MNq/w/2000/h/2000/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793216523551)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Potters Clay | #8a6d3b | accent |
| Cod Gray | #101010 | dark |
| Sandy brown | #f0ad4e | light |

## Fonts

- var(--font-heading) — asset _(custom)_
- Helvetica Neue — asset _(custom)_

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_Source: <https://brandfetch.com/amaraamara.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._