# Amber River

- **Website:** <https://amberrivertb.com>
- **Primary alias:** `amberrivertb.com`

## Description

Amber River True Bearing is a Chartered financial planning firm based in Chorley, Lancashire, with additional offices in Altrincham and Stoke-on-Trent. Established in 2003, the firm joined the Amber River group in 2020 and adopted its current name in October 2023. Its team advises more than 7,000 individuals and business clients across the North West and beyond, providing responsive, personalised guidance shaped around each client’s goals. The firm gained Chartered status from the Chartered Insurance Institute in 2010, recognising its professional standards and capability.

Services span savings and investment planning, wealth and portfolio management, tax-efficient and ethical investing, financial protection, and pension and retirement planning. Advisers also support clients with pension consolidation and drawdown, inheritance tax and estate planning, trusts, financial gifting, and care costs. For business owners, the firm offers succession and exit planning, shareholder protection, employee benefits, workplace pensions, and key-person insurance. It also provides financial education, pre-retirement workshops, and one-to-one financial sessions for employees, while working with legal and tax professionals.

## Industries

- 💰 Finance
- 💰 Financial Planning and Management _(under Finance)_

## Links

- [twitter](https://twitter.com/AmberRiverGroup)
- [instagram](https://instagram.com/amberrivergroup)
- [facebook](https://facebook.com/amberrivergroup)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idsK9gY2FC/w/1611/h/174/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790325522685)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idsK9gY2FC/w/400/h/400/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1790325522745)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Fuel Yellow | #eba632 | accent |
| Black Marlin | #342619 | dark |
| White | #ffffff | light |

## Fonts

- Nexa — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idsK9gY2FC/w/1500/h/500/idUL79rzD7.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790325522927)

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_Source: <https://brandfetch.com/amberrivertb.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._