AMERICAE is an American clothing brand and cultural lab that was founded by Gabriela Guaracao. Situated at the intersection of fashion, retail, community, cultures, and web3, AMERICAE's driving purpose is to celebrate, contribute to, and question 21st Century Americanness. This mission is deeply ingrained in their fabric, from their company name to their birthplace and personal life story.

Inspired by the stories of history, culture, and identity in the Americas, AMERICAE seeks to sensorially interpret these narratives through their clothing. At AMERICAE, they believe in the power of sensorial expressions of life and culture, and they collaborate with brands, artists, and partners who share this belief. They also prioritize sustainability by working with the best fabric mills, artisans, ateliers, and workshops.

Their dedicated craftspeople, including goldsmiths, gemologists, and pattern-makers, are predominantly women or family-owned teams with extensive experience in luxury houses. The founder, Gabriela, brings her diverse background in design, creativity, news media, and policy to AMERICAE. Raised between Colombia and the U.

S. A., she proudly embraces her 'north and south' cultural identity, which resonates with millions of Americans across the Americas. Based in Philadelphia, AMERICAE's production is carried out in New York City, Italy, and Bogotá.

AMERICAE truly embodies the ethos of Reality is extraordinary®️, which serves as a reminder to pursue one's own unique version of extraordinary living. By wearing AMERICAE, you embrace unapologetic living, kindness to yourself, and the value of modern elegance with an unapologetic attitude. They believe that true beauty lies in integrity and confidence, and they encourage you to never settle for ordinary when you deserve extraordinary.

Subscribe to AMERICAE's newsletter to receive $35 off your first order and stay updated on future capsules, playlists, and personal notes from the founder. Experience the extraordinary at AMERICAE, where average is not in their vocabulary