# American Financial

- **Website:** <https://americanfinancial.online>
- **Primary alias:** `americanfinancial.online`

## Description

American Financial Services is a financial services firm based in Brookfield, Wisconsin, serving individuals and families with guidance tailored to their circumstances and goals. The firm emphasizes independent, straightforward advice and a data-driven process: assessing a client’s situation, developing an individualized plan, and managing ongoing financial needs. Its areas of focus include retirement, estate, investment, insurance, and tax planning, along with financial topics related to money and lifestyle. The firm aims to simplify complex decisions and help clients understand the strategies and resources available to them.

American Financial Services also provides educational resources, including a learning center, articles, videos, calculators, a glossary, and tax information. Clients can receive a weekly email newsletter with market insights, relevant updates, and notices about business news and events. The firm hosts client events to share information, discuss timely topics, and connect with the families it serves. Its Brookfield office includes a team responsible for leadership, office management, supervision, and client services.

## Industries

- 💰 Finance
- 💰 Financial Planning and Management _(under Finance)_

## Links

- [facebook](https://facebook.com/American-Financial-Services-394823733945184)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idGR_8s68w/w/300/h/120/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792049942757)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idGR_8s68w/w/173/h/173/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792049942944)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Minsk | #3d2d8b | accent |
| Violent Violet | #1c0d64 | dark |
| Contessa | #c8727e | light |

## Fonts

- Lato — asset _(google)_
- Helvetica Neue — asset _(custom)_

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_Source: <https://brandfetch.com/americanfinancial.online>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._