# American Life Financial

- **Website:** <https://americanlifefinancial.com>
- **Primary alias:** `americanlifefinancial.com`

## Description

Not So Hard Money is a prominent brand in the lending industry, specializing in providing flexible financing solutions in Arizona and several other states. As a well-established hard money lender with over 67 years of experience, Not So Hard Money offers a range of loan options including Commercial, Investment, Bridge, and Cash Out loans, with amounts ranging from $250K to $2M. Their loans serve as an ideal alternative for investors who cannot qualify for traditional bank financing, as well as those in need of longer-term loans with lower rates and fees compared to typical hard money loans. Operating under the umbrella of American Life Financial Corporation and backed by American Savings Life Insurance Company, Arizona's oldest private money lender established in 1954, Not So Hard Money ensures that all loans are willingly funded and serviced. Experience the convenience of Not So Hard Money's lending solutions and apply now to get started on your investment journey.

## Industries

- 💰 Finance
- 💰 Banking Credit and Lending _(under Finance)_
- 💰 Insurance _(under Finance)_
- 📊 Business and Consumer Services
- 💰 Investing _(under Finance)_

## Links

- [youtube](https://youtube.com/channel/UCZeczKguBOUBMKdHjeMCEcA)
- [twitter](https://twitter.com/notsohardmoney)
- [linkedin](https://linkedin.com/company/american-life-financial-corporation)
- [facebook](https://facebook.com/Not-So-Hard-Money-by-American-Life-Financial-156846201024073)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idd7Jr1NfA/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1783854491738)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idd7Jr1NfA/w/160/h/80/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1783854491599)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Totem Pole | #9d0606 | dark |
| Sail | #aad7f6 | light |
| Valencia | #d8403d | accent |

## Fonts

- var(--bs-font-sans-serif) — asset _(custom)_
- -apple-system — asset _(system)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idd7Jr1NfA/w/1584/h/396/id4vXdgMyb.jpeg?c=1bxid64Mup7aczewSAYMX&t=1783854491940)

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_Source: <https://brandfetch.com/americanlifefinancial.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._