# Ameritas

- **Website:** <https://ameritasdirect.com>
- **Primary alias:** `ameritasdirect.com`

## Description

Ameritas is a pioneering financial institution specializing in no-load insurance products and innovative wealth management solutions designed for fee-based practices. Established in 1887, Ameritas has a long-standing commitment to serving the best interests of its policyholders, focusing on quality service without the burden of high sales commissions. Their offerings include variable universal life insurance and low-cost annuities that emphasize liquidity and flexibility with competitive investment options from renowned financial managers like Vanguard and Fidelity.

In addition to their insurance products, Ameritas provides essential tools and resources for financial professionals, making it easier to accumulate, protect, and manage client wealth. Advisors can access marketing materials, educational resources, and dedicated professional support to enhance their practices. Ameritas ensures that advisors retain control over client relationships while they navigate the complexities of insurance and investment management. With a strong tradition of financial stability and a focus on sustainable growth, Ameritas continues to be a trusted partner for fee-based advisors and their clients.

## Industries

- 💰 Finance
- 💰 Insurance _(under Finance)_
- 💰 Banking Credit and Lending _(under Finance)_
- 💰 Investing _(under Finance)_
- 📊 Business and Consumer Services

## Links

- [linkedin](https://linkedin.com/company/ameritas)
- [instagram](https://instagram.com/ameritaslife)
- [facebook](https://facebook.com/ameritas)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idGe-s5iTH/w/392/h/80/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1789143512177)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idGe-s5iTH/w/1440/h/1440/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789143512556)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cardinal | #d4212b | accent |
| Mine Shaft | #333333 | dark |
| White | #ffffff | light |

## Fonts

- Source Sans Pro — asset _(google)_
- Source Sans Pro — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idGe-s5iTH/w/980/h/200/idjvFzkt8y.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789143512656)

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_Source: <https://brandfetch.com/ameritasdirect.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._