# AMP

- **Website:** <https://amp.hockey>
- **Primary alias:** `amp.hockey`

## Description

AMP Youth Hockey Calgary, operated by AMP Youth Sports Development Group Inc., provides hockey development for athletes ages 4 to 12 at WinSport Calgary. Its programs welcome players regardless of experience and combine professional coaching with structured schedules in a safe, supportive setting. Offerings include fall and spring hockey, with calendar information and registration available through the organization.

AMP’s mission is to empower children, coaches, and communities through grassroots sports development that builds physical literacy, team-first principles, and a lasting interest in sport and well-being. Training is designed for each participant’s age and stage, emphasizing hockey skills, skating, and small-area games as part of long-term athletic development. The program also highlights enjoyment, friendships, respect, teamwork, and accountability, aiming to help children develop as both athletes and teammates.

For families, AMP promotes predictable days, times, and locations, with no mandatory fundraising or volunteering. Its website also features coach information, a shop, and video content about its development approach and hockey activities.

## Industries

- 🏈 Sports
- 🏈 Winter Sports _(under Sports)_

## Links

- [facebook](https://facebook.com/amphockeycalgary)
- [instagram](https://instagram.com/amphockeycalgary)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idTTDu1PbP/w/180/h/180/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793034996753)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idTTDu1PbP/w/800/h/800/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793034997029)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Alizarin Crimson | #e82929 | accent |
| Tundora | #4a4a4a | dark |
| White | #ffffff | light |

## Fonts

- Arial — asset _(custom)_

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_Source: <https://brandfetch.com/amp.hockey>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._