# AmPuls Market Research AG

- **Website:** <https://ampuls.ch>
- **Primary alias:** `ampuls.ch`
- **Founded:** 1996
- **Employees:** 51+
- **Location:** Luzern, Luzern, Switzerland
- **Company kind:** PUBLIC COMPANY

## Description

AmPuls Market Research AG is a Swiss full-service market research institute based in Kriens, near Lucerne. With three decades of experience studying the Swiss market, the company helps organisations understand customers, assess opportunities and make informed decisions. Its researchers use qualitative and quantitative methods, drawing on online surveys, telephone interviews and in-person research. AmPuls operates B2C panels representing more than 80,000 private individuals and B2B panels covering more than 35,000 companies across Switzerland, as well as a pool of around 10,000 qualified mystery shoppers.

Its services include customer and market analysis, brand and image tracking, advertising research, concept pretests and post-tests, and measurement of customer satisfaction and loyalty. The team investigates consumer needs, purchasing motivations, market position, sponsorship effectiveness and communication impact, then provides practical recommendations. It also applies measures such as the Net Promoter Score and Customer Effort Score. Through its MyPuls platform, AmPuls invites people to participate in surveys and earn money for sharing their opinions. The company serves clients across sectors, supporting product, service and communication development.

## Industries

- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [instagram](https://instagram.com/ampuls.ch)
- [linkedin](https://linkedin.com/company/ampuls-market-research-ag)
- [facebook](https://facebook.com/ampuls.ch)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id3mAMd6rK/w/820/h/233/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790875840351)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id3mAMd6rK/w/1875/h/1875/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790875840760)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Maroon Flush | #af1963 | dark |
| White | #ffffff | light |
| Chambray | #395a8b | accent |

## Fonts

- acumin-pro-condensed — asset _(custom)_
- var(--body-font-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id3mAMd6rK/w/400/h/67/idR2_iR9AC.jpeg?c=1bxid64Mup7aczewSAYMX&t=1764831426021)

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_Source: <https://brandfetch.com/ampuls.ch>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._