# American Student Assistance

- **Website:** <https://amsa.com>
- **Primary alias:** `amsa.com`

## Description

American Student Assistance (ASA) is a brand dedicated to creating a world where every middle and high school student in America can explore, experiment, and discover rewarding careers. They offer a range of products and services aimed at empowering students to make informed decisions about their future. Through extensive engagement and ongoing research, ASA gathers actionable insights that inform their innovative solutions, ensuring they meet students on their own terms. ASA is building a new digital ecosystem of platforms and partnerships, providing students with new and impactful ways to explore their future careers. By strategically investing in funds and private companies aligned with their mission and financial goals, ASA amplifies their impact and extends their reach. Additionally, ASA advocates for systemic change, influencing policymakers across all 50 states. With over 12 million kids already engaged with their platforms and $125 million invested through 2026, ASA is committed to empowering the next generation and shaping the future of education. Join the movement and be a part of their mission.

## Industries

- 🧪 Science and Education
- 🧪 Education _(under Science and Education)_
- 🧪 Grants Scholarships and Financial Aid _(under Science and Education)_

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idflKf9cjb/w/820/h/261/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1732007680586)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Shark | #202124 | dark |
| Royal Blue | #1a73e8 | accent |
| White | #ffffff | light |

## Fonts

- proxima-nova — asset _(custom)_
- Roboto-Regular — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idflKf9cjb/w/1128/h/191/idYCXkTGkM.jpeg?c=1bxid64Mup7aczewSAYMX&t=1732007680747)

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_Source: <https://brandfetch.com/amsa.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._