# AM Swiss Finance GmbH

- **Website:** <https://amsf.ch>
- **Primary alias:** `amsf.ch`

## Description

AM Swiss Finance GmbH is an independent financial and insurance advisory firm based in Zurich, Switzerland. It helps individuals and families make informed financial decisions through personal planning, clear assessments and advice tailored to the Swiss context. The firm is led by Alain Michel, who personally oversees client consultations and holds qualifications in financial planning, financial advice and insurance intermediation.

Its services cover retirement planning, family financial protection and broader financial reviews. Clients can choose focused checks for a specific question or comprehensive analysis and planning. The AMSF Financial Check provides a financial overview or a defined second opinion on an existing offer, recommendation, calculation or solution. Further advice can be arranged for needs that require deeper assessment, with scope and fees agreed in advance.

AM Swiss Finance combines structured digital preparation with personal evaluation, explaining findings and practical next steps. It also offers a free 15-minute introductory conversation to help clients identify an appropriate service.

## Industries

- 💰 Finance
- 💰 Financial Planning and Management _(under Finance)_

## Links

- [facebook](https://facebook.com/amswissfinance)
- [instagram](https://instagram.com/finanzatelier.michel)
- [linkedin](https://linkedin.com/company/am-swiss-finance)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id2iyXnNtE/w/735/h/1102/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793698609164)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id2iyXnNtE/w/1196/h/1196/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1793698609526)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Blue Bayoux | #4e6578 | accent |
| Downriver | #082a46 | dark |
| White | #ffffff | light |

## Fonts

- var(--serif) — asset _(custom)_
- var(--sans) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id2iyXnNtE/w/200/h/50/idq8LJOLAg.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793698608804)

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_Source: <https://brandfetch.com/amsf.ch>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._