# AMURAI PROJECT

- **Website:** <https://amuraiproject.com>
- **Primary alias:** `amuraiproject.com`
- **Employees:** 11+
- **Location:** Stockholm, Stockholms Lan, Sweden

## Description

AMURAI PROJECT is a watch brand focused on creating inspiring timepieces and accessories that tell a story. Founded by co-founders Eddine Boucherit and Sofiane Boucherit, the brand's mission is to contribute towards a better future. Inspired by their love for Japan, its language, culture, and people, AMURAI aims to bring a touch of enchantment to their designs. AMURAI believes in giving back and sharing, which is why they donate 5% of all sales on their website to charity. They want their brand to stand for something more than just a fine wristwatch. Each product is crafted with attention to detail and craftsmanship, ensuring a high-quality and unique piece. In addition to watches, AMURAI also offers a range of apparel and accessories. They strive to inspire others and make a change together with their community of (S)AMURAI's. By signing up for their newsletter, you can stay updated with the latest AMURAI news and receive a 10% discount on your first purchase. Join the AMURAI PROJECT and be a part of their vision for a better future.

## Industries

- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏝 Lifestyle
- 🛍 E-commerce and Shopping
- 💎 Luxury Goods and Brands _(under Luxury)_
- 💎 Luxury

## Links

- [twitter](https://twitter.com/amurai29275708)
- [facebook](https://facebook.com/amuraiproject)
- [instagram](https://instagram.com/amuraiproject)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idopTORBGl/w/182/h/32/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1771750110935)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idopTORBGl/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1771750111004)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Black | #000000 | dark |
| White | #ffffff | light |
| Red Orange | #ff2d2d | accent |

## Fonts

- Kanit — asset _(google)_
- Altform — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idopTORBGl/w/1500/h/500/idz-ebHoqj.jpeg?c=1bxid64Mup7aczewSAYMX&t=1771750111164)

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_Source: <https://brandfetch.com/amuraiproject.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._