Analyx® is a data-driven marketing transformation brand that provides lasting solutions to businesses. They believe in empowering their clients with data-driven decision support, offering scientific expertise without being overly academic. As an independent brand, Analyx® ensures that clients hold the steering wheel while they provide the technological support needed to make optimal decisions in an increasingly complex landscape.

Analyx® is not a black box; they believe in transparency and pragmatism about data limitations. Since 2006, Analyx® has been owner-operated, guaranteeing objective advice for clients. They understand that organizational change is essential for success, and their team has extensive industry experience to guide clients through this process.

The Analyx® management team consists of experts in data science and hands-on industry experience. With their leadership, Analyx® consistently delivers higher marketing and sales ROI to multinational B2C companies. They prioritize product and methodology development to provide the best solutions to their clients.

With their central data science and innovation hub and international execution power, Analyx® has the resources and expertise to tackle projects in multiple languages and markets. They also have access to local media experts worldwide, ensuring comprehensive coverage. Analyx® stands on the shoulders of giants with their academic advisory board, consisting of renowned experts in brand management, marketing strategy, AI, dynamic marketing budget allocation, and consumer choice.

Since 2005, Analyx® has been making data science common business practice for European CMOs. They have established their home and data science center in Poznan, Poland, becoming the heart of their operation. From 2007 to 2015, Analyx® successfully launched and spun out six marketing analytics products across Europe as part of the Analyx® Group