# Simple

- **Website:** <https://andsimple.co>
- **Primary alias:** `andsimple.co`
- **Founded:** 2015
- **Employees:** 11+
- **Location:** Denmark
- **Company kind:** PRIVATELY HELD

## Description

Simple is a next-generation insights lab that specializes in assisting family offices and private investors in professionalizing and preparing for the future. At Simple, we believe that all operations should begin with clear values and purpose. Instead of starting with the what or the how, we take a contrarian view and start with the why. As your strategic discussion partners, we offer real-time insights, data-driven learning, and actionable support. Our goal is to help you ask the right questions about the key business areas that affect family offices and the private wealth owners they collaborate with. With our real-time insights, we enable you to think ahead and focus on the issues that truly matter. Our network of experts works to build consensus and capacity in the fragmented family office sector, bringing new perspectives and thinking to existing problems. We also prioritize building in-house resilience to overcome challenges such as cybersecurity and environmental concerns. Our toolkit is designed to help professionalize your organization and enhance operational factors. At Simple, our core values are curiosity, flexibility, anticipation, humility, teamwork, transparency, innovation, and understanding the impact of our work. Join us to create a better tomorrow.

## Industries

- 🖥 Computers Electronics and Technology _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology

## Links

- [twitter](https://twitter.com/andsimpleco)
- [github](https://github.com/andSimple-co)
- [instagram](https://instagram.com/andsimpleco)
- [linkedin](https://linkedin.com/company/andsimpleco)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idtcCFB2Vl/w/820/h/237/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1772776673476)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idtcCFB2Vl/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781692911647)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Woodsmoke | #18181b | dark |
| Pampas | #f0eae6 | light |
| Ship Cove | #6685bf | accent |

## Fonts

- system-ui — asset _(system)_
- IBM Plex Sans Light — asset _(custom)_
- var(--font-sans) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idtcCFB2Vl/w/1500/h/500/idBSIRymvn.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781692911870)

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_Source: <https://brandfetch.com/andsimple.co>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._