# Anfords

- **Website:** <https://anfords.com>
- **Primary alias:** `anfords.com`
- **Founded:** 1958
- **Employees:** 501+
- **Location:** Karachi, Sindh, Pakistan
- **Company kind:** PRIVATELY HELD

## Description

Anfords Pakistan (pvt). Limited is a leading consumer goods company with a mission to improve the lives of its consumers. With a legacy of over 30 years, Anfords is renowned for offering the best quality products in the market. Originally a pharmaceutical company, Anfords switched to the production of fast-moving consumer goods (FMCG) in the 1980s. Their journey to success began in the 1990s when they introduced Crystal Toothpaste, which received overwhelming consumer response. Since then, Anfords has continued to launch innovative and high-quality products, including Doctor Toothpaste, Mr. White, NEXERA, and ARTÉ Cosmetics.

Doctor Toothpaste offers a range of variants to cater to different consumer needs. Mr. White provides smokers and whitening toothpaste options. NEXERA, known for its unique formulation containing cloves, has gained popularity among consumers. ARTÉ Cosmetics, a leading online fragrance brand, offers a wide range of perfumes for both genders.

With operations spanning three continents, Anfords is committed to adding meaning to countless households by constantly improving the lives of its consumers. Explore their brands and experience the quality they are renowned for.

## Industries

- 🏭 Heavy Industry and Engineering _(under Heavy Industry and Engineering)_
- 🏭 Heavy Industry and Engineering

## Links

- [youtube](https://youtube.com/channel/UCilIR8lS8jKRSJ6zsiYpbug)
- [instagram](https://instagram.com/doctor_toothpaste)
- [linkedin](https://linkedin.com/company/anfordspakistan)
- [facebook](https://facebook.com/doctortoothpaste)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id9bDLQsRE/w/186/h/162/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1781780943277)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id9bDLQsRE/w/2048/h/2048/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781780943782)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Salem | #12a653 | accent |
| Midnight Blue | #002a5e | dark |
| White | #ffffff | light |

## Fonts

- Lato — asset _(google)_

---

_Source: <https://brandfetch.com/anfords.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._