# Animal Liberation

- **Website:** <https://animal-lib.org.au>
- **Primary alias:** `animal-lib.org.au`

## Description

Animal Liberation is a dedicated organization committed to creating a compassionate world for all animals through education, advocacy, and legislative change. Founded in 1976 by Christine Townend, inspired by the philosophies of Professor Peter Singer's book, "Animal Liberation," the group conducts thorough research on animal-related industries and their impacts on wildlife and the environment in Australia. 

Offering a free cruelty reporting hotline, Animal Liberation has assisted countless animals over 12 years, allowing concerned citizens to report neglect and cruelty. The brand actively lobbies government and industry to influence policies that protect animals, while fostering awareness through social media, educational talks, and events. Their campaigns cover pressing issues such as banning certain animal abuses, promoting plant-based diets, and improving shelter conditions. 

With a mission to empower consumers to make ethical choices, Animal Liberation encourages individuals to participate in petitions and letter campaigns, striving for systemic change in the treatment of animals. Their commitment to transparency is evident in their annual reports, which highlight campaign achievements and financial stewardship.

## Industries

- 📊 Business and Consumer Services
- 🧪 Science and Education
- 🐶 Pets and Animals
- 🐶 Pets _(under Pets and Animals)_
- 🏭 Heavy Industry and Engineering

## Links

- [twitter](https://twitter.com/animalliborg)
- [instagram](https://instagram.com/animalliberationorg)
- [linkedin](https://linkedin.com/company/animalliberationorg)
- [facebook](https://facebook.com/AnimalLiberationORG)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idVkiMHFaO/w/1500/h/400/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1784150034857)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idVkiMHFaO/w/705/h/705/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1784150035014)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Gulf Stream | #75b1ac | accent |
| Emperor | #4f4f4f | dark |
| Silver | #bbbbbb | light |

## Fonts

- Poppins — asset _(google)_
- Helvetica — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idVkiMHFaO/w/400/h/100/idsvwycN-6.jpeg?c=1bxid64Mup7aczewSAYMX&t=1763957498199)

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_Source: <https://brandfetch.com/animal-lib.org.au>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._