ACE is a brand that is dedicated to making the animal advocacy movement more effective. They achieve this by distributing contributions to promising charities worldwide. ACE's primary focus is on supporting a wide range of projects that aim to build and strengthen the global animal advocacy movement.

They particularly prioritize groups that are underfunded, target large numbers of animals, and are located in regions with a relatively small animal advocacy presence. ACE believes that a diverse animal advocacy movement is more resilient and impactful. They also recognize the importance of funding a variety of interventions to increase the chances of success.

By funding projects in countries that lack a strong animal advocacy movement, ACE aims to address animal suffering on a global scale. Donations to ACE's Movement Grants program go towards supporting these projects, with the annual disbursement determined by a review committee. Applications for funding open in February each year