# ANNI LU - **Website:** - **Primary alias:** `anni-lu.com` ## Description **ANNI LU** is a delightful jewelry brand founded in 2013 by Helle Vestergaard Poulsen in Copenhagen, Denmark. Renowned for its handcrafted pieces, ANNI LU offers an exquisite selection that includes bracelets, necklaces, anklets, earrings, rings, and unique belly chains. Each piece is thoughtfully designed using 14-karat solid gold, 18-karat gold plated sterling silver, sparkling crystals, colorful seed beads, and semi-precious stones, making them popular among celebrities, royalties, and fashion enthusiasts alike. Reflecting a playful and colorful aesthetic, ANNI LU encourages wearers to embrace a sense of fun and adventure with their jewelry. The brand is committed to ethical and environmentally-friendly practices, following the SMETA auditing program to ensure fair labor standards and sustainable production methods. Additionally, ANNI LU supports local charities in Bali and Kenya, advocating for women's labor rights. With free delivery on orders above €120, ANNI LU aims to bring a little sparkle and joy to every jewelry lover's collection while promoting a responsible future. ## Industries - 🏝 Lifestyle - 🏝 Jewelry and Luxury Products _(under Lifestyle)_ ## Links - [facebook](https://facebook.com/annilujewelry) - [instagram](https://instagram.com/_anni_lu_) ## Logos & icons - logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idvpgJY-ro/w/820/h/92/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1777800602166) - icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idvpgJY-ro/w/1382/h/1382/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1777800602550) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Jambalaya | #512c12 | dark | | Parchment | #f4f0dd | light | | Orange Roughy | #ce5f16 | accent | ## Fonts - Bon Vivant Serif — asset _(custom)_ - Brown — asset _(custom)_ --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._