# Antinorm

- **Website:** <https://antinorm.co>
- **Primary alias:** `antinorm.co`

## Description

**Antinorm Brand Description**

Antinorm is a forward-thinking brand that champions the philosophy of "The Luxury of Less." At the heart of its mission lies the belief that true beauty derives from simplicity and authenticity, stripping away the unnecessary to reveal what is truly invaluable. Antinorm is redefining the beauty landscape with innovative products and services that prioritize quality and essentiality over extravagance. 

The brand boasts a creative and dynamic team, including Aparna Saxena, the Chief Product Sorcerer, who leads the charge in reinventing beauty norms, and Gayatri Menon, the Trend Spotter, who excels at transforming chaos into community engagement. Vibe Engineer Ranit Banerjee adds a playful touch to functionality, ensuring the products resonate deeply with users. Meanwhile, content strategist Hiba Lakhani blends creativity and strategy to deliver compelling narratives that align with the brand's essence. 

Antinorm invites customers to embrace a minimalist lifestyle while celebrating the artistry of genuine beauty, making every product an essential experience rather than mere excess.

## Industries

- 🏝 Lifestyle
- 🏝 Beauty and Cosmetics _(under Lifestyle)_

## Links

- [linkedin](https://linkedin.com/company/antinormco)
- [facebook](https://facebook.com/people)
- [instagram](https://instagram.com/antinorm.co)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id1Ln1JJtb/w/820/h/147/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1788863732886)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id1Ln1JJtb/w/200/h/200/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1788863732966)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Caribbean Green | #01cca7 | dark |
| Merino | #f8f6e9 | light |
| Spray | #71e2ec | accent |

## Fonts

- Playfair Display — asset _(google)_
- var(--font-body-family) — asset _(custom)_

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_Source: <https://brandfetch.com/antinorm.co>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._