# Apella Wealth

- **Website:** <https://apellawealth.com>
- **Primary alias:** `apellawealth.com`

## Description

Apella Wealth, also known as Apella Capital, is an employee-owned financial advisory firm serving individuals, families, businesses, and institutions across the United States. Its approach begins with each client’s life, values, and long-term goals, then develops financial plans and investment solutions to fit their needs. The firm emphasizes independent, evidence-based advice, drawing on academic research, data, and established practices rather than speculation. It also highlights transparency, acting in clients’ best interests, and building lasting advisory relationships.

Apella offers wealth management, financial planning, and investment services for people at different stages of life, from starting a career or family to preparing for retirement and managing financial independence. Its planning services include retirement and college funding, tax-efficient strategies, legacy and estate considerations, philanthropy, healthcare costs, cash flow, and protection against unexpected events. For businesses and institutions, the firm provides support with employee benefits, retirement plans, business valuation, and selling-related needs. Apella also helps clients evaluate workplace retirement choices, stock options, and deferred compensation as part of broader financial planning.

## Industries

- 💰 Finance
- 💰 Financial Planning and Management _(under Finance)_

## Links

- [youtube](https://youtube.com/channel/UClpeN-c1Gg38oUIT_URBy4w)
- [facebook](https://facebook.com/Apella-Capital-576074482515345)
- [linkedin](https://linkedin.com/company/apella-capital)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id8l5oiRs6/w/600/h/200/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791018818487)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id8l5oiRs6/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791018818576)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Abbey | #58595b | accent |
| Black | #000000 | dark |
| Zombie | #e8cfa5 | light |

## Fonts

- PT Serif — asset _(google)_
- Georgia — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id8l5oiRs6/w/1128/h/191/idQxb1Kuc3.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791018818667)

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_Source: <https://brandfetch.com/apellawealth.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._