# – Apéro Label

- **Website:** <https://aperolabel.com>
- **Primary alias:** `aperolabel.com`
- **Founded:** 2017
- **Employees:** 2+
- **Location:** Albion, Queensland, Australia
- **Company kind:** PRIVATELY HELD

## Description

Apéro Label is an Australian ladies fashion brand that offers a wide range of high-quality clothing and accessories. Their collection includes luxe embellished and embroidered logo tees, dresses, tops, jumpers, bottoms, sets, knitwear, jackets, tote bags, and phone cases. Inspired by classic simplicity and bright detailing, Apéro Label creates timeless and beautifully unique styles that are perfect for any occasion. In addition to their stylish and sophisticated designs, Apéro Label is also known for their commitment to ethical fashion. They carefully craft each piece with attention to detail, ensuring that every customer receives a product of the highest quality. Founded in 2017 by Rachel Mellers-Smith, the brand initially focused on empowering women through expressive dressing. However, as Rachel embarked on her own journey to motherhood, Apéro Label expanded its collection to include maternity and feeding-friendly styles. Today, Apéro Label is not only inspired by the runway but also designed specifically for mothers, providing them with fashionable and functional options.

## Industries

- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏝 Lifestyle

## Links

- [youtube](https://youtube.com/channel/UChsnKwYMoIWbnn6lK1t914g)
- [instagram](https://instagram.com/aperolabel)
- [linkedin](https://linkedin.com/company/apéro-label)
- [facebook](https://facebook.com/aperolabel)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idmTk4BaPB/w/1034/h/1034/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781890249895)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idmTk4BaPB/w/330/h/174/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1781890249709)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mine Shaft | #202020 | dark |
| White | #ffffff | light |
| Old Copper | #79472e | accent |

## Fonts

- sofia-pro — asset _(custom)_
- sofia-pro — asset _(custom)_
- Avenir Next — asset _(custom)_
- Figtree — asset _(google)_

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_Source: <https://brandfetch.com/aperolabel.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._