# Apex Advice

- **Website:** <https://apexadvice.co.nz>
- **Primary alias:** `apexadvice.co.nz`
- **Founded:** 1986
- **Employees:** 51+
- **Location:** Auckland, Auckland, New Zealand
- **Company kind:** PRIVATELY HELD

## Description

Apex Advice is a financial advice firm helping individuals, families, and businesses make informed decisions about their financial wellbeing. With more than 40 years of experience supporting Kiwi families, the firm takes a holistic approach built around its “Protect, Own, Grow” philosophy: protecting what matters, helping clients secure a home, and planning for future growth. Its advisers begin by understanding each client’s goals, then help develop and implement a tailored approach with relevant guidance and resources.

For individuals, Apex Advice offers personal insurance, including life, health, critical illness, disability, income and mortgage protection, as well as immigration medical insurance. Its services also cover home loans, first-home purchases, refinancing, investment property lending, KiwiSaver advice, personal investments, retirement planning and UK pension transfers. For businesses, the firm provides insurance solutions such as key person and share purchase cover, workplace and employee benefits, commercial lending, business funding and growth advice. Apex Advice also offers complimentary consultations, free financial calculators, educational resources and workshops, with offices in locations across New Zealand and the Cook Islands.

## Industries

- 💰 Finance

## Links

- [facebook](https://facebook.com/apexadvicenz)
- [instagram](https://instagram.com/apexadvicenz)
- [linkedin](https://linkedin.com/company/902334)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id95Y6Pylk/w/820/h/251/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792698063817)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id95Y6Pylk/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792698063925)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Green Haze | #009a78 | accent |
| Deep Sea Green | #055655 | dark |
| Beige | #f6f9e8 | light |

## Fonts

- sofia-pro — asset _(custom)_
- sofia-pro — asset _(custom)_

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_Source: <https://brandfetch.com/apexadvice.co.nz>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._