API Equality is a brand that is dedicated to empowering Asian & Pacific Islander (API) communities and achieving LGBTQ, racial, and social justice. Their mission is to create an inclusive, equitable, and just society where all API LGBTQ individuals can thrive. They value belonging, integrity, interdependence, vulnerability, and transformative relationships.

API Equality-LA focuses on various issues that affect the API LGBTQ community. Their current campaign, Transforming Community Care, is centered around mental health and community wellness. They aim to increase access to LGBTQ affirming and culturally responsive mental healthcare, promote holistic community wellness, and create supportive and affirming spaces for API LGBTQ individuals.

The brand also engages in grassroots organizing and community building. They offer an Activist Academy for leadership development, community-building, and organizing skills training. They have volunteer-led committees that plan educational workshops, conduct research, outreach to the community, develop messaging strategies, and organize fundraising initiatives.

Additionally, API Equality provides programs for youth leadership development, including internships and volunteer positions. They also offer presentations, trainings, and outreach at local youth conferences and schools. They have family and community acceptance programs such as a Q&A space for LGBTQ coming out resources, a Pioneers Project documenting API LGBTQ movement leaders, and workshops on coming out and LGBTQ 101.

To support their cause and contribute to their activities, individuals can volunteer or donate to API Equality. It is a 501(c)3 organization, and all contributions are tax-deductible to the extent permitted by law