# Athletic Propulsion Labs

- **Website:** <https://apl-athletic-propulsion-labs.myshopify.com>
- **Primary alias:** `apl-athletic-propulsion-labs.myshopify.com`

## Description

Athletic Propulsion Labs (APL) is an athletic footwear and apparel brand serving women, men, and young athletes. Its product range spans performance shoes for running, training, and basketball, alongside slides and lifestyle footwear designed for everyday wear. The running collection includes models such as TechLoom Zipline, Bliss, Wave, Pro, Breeze, Dream, Phantom, and Veil, while training and basketball ranges feature options including TechLoom Tracer, APL HySpeed, APL Concept X, and APL SUPERFUTURE. APL also offers apparel, socks, workout accessories, and gift cards, with collections organized by activity, style, and customer group. Shoppers can explore seasonal releases, bestsellers, core styles, and exclusive products through the brand’s online store. The site provides customer support resources for shipping, exchanges and returns, product care, and contact inquiries, as well as account and loyalty program access. For U.S. customers, APL advertises free shipping and returns, and interest-free installment payments through Afterpay. The brand’s website also highlights its story, giving back initiatives, and career opportunities.

## Industries

- 🛍 E-commerce and Shopping
- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏈 Sports
- 🏈 Running _(under Sports)_

## Links

- [instagram](https://instagram.com/apl)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/ideGXrf9GX/w/1000/h/367/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793564668277)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/ideGXrf9GX/w/100/h/100/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793564668697)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Bull Shot | #814a24 | accent |
| Black | #000000 | dark |
| White | #ffffff | light |

## Fonts

- ivypresto-display — asset _(custom)_
- acumin-pro2 — asset _(custom)_

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_Source: <https://brandfetch.com/apl-athletic-propulsion-labs.myshopify.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._