# Plum

- **Website:** <https://aplum.com>
- **Primary alias:** `aplum.com`
- **Employees:** 11+
- **Location:** Beijing, Beijing, China

## Description

Plum is a lifestyle e-commerce platform dedicated to promoting sustainable and conscious living. With a wide range of products and over 2000 brands, Plum offers a curated collection of timeless, trendy, and limited-edition fashion items for users who value quality and uniqueness. Whether you're looking for classic wardrobe staples or trendy statement pieces, Plum has you covered. At Plum, we believe in the concept of circular fashion, where products are designed to be reused, recycled, or repurposed, reducing waste and encouraging a shift towards a more sustainable lifestyle. We strive to make the fashion industry more environmentally friendly by promoting the circular economy and providing users with an integrated platform for buying and selling pre-loved fashion items. Join Plum's community of like-minded individuals and embark on a journey of exploring quality and conscious living. Shop with purpose and embrace a lifestyle that celebrates both style and sustainability. Plum - the e-commerce platform for a circular fashion lifestyle.

## Industries

- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏝 Lifestyle
- 🖥 Computers Electronics and Technology
- 🛍 E-commerce and Shopping
- 📊 Business and Consumer Services

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idEuRbwahI/w/144/h/144/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1764460562526)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Red | #f20a0a | accent |
| White | #ffffff | light |
| Cod Gray | #101010 | dark |

## Fonts

- PingFangSC-Semibold — asset _(custom)_

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_Source: <https://brandfetch.com/aplum.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._