Apm's asset


Shop the APM Monaco™ official site for chic, fun, fashion jewelry and accessories inspired by a South of France lifestyle.


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Apm's logos



Apm's logos





APM Monaco™ is a brand that embodies creativity, trends, and the chic of Monaco. They are a destination for elevated jewelry, catering to contemporary fashion lovers. With a wide range of products, APM Monaco™ offers earrings, necklaces, rings, bracelets, and gift cards for all occasions.

Their jewelry comes in various colors such as white, yellow gold, rose gold, neon, and fresh water pearl, and is designed in styles like stars, yummy bear, butterflies, heart, nacre, alphabet, and everyday jewelry. APM Monaco™ takes pride in their 400 stores worldwide, where they provide a thoughtfully crafted shopping experience. With navy blue leather and Riva wood interiors reminiscent of the South of France, customers are transported to a luxurious atmosphere.

The brand's origins trace back to Monaco in 1982, where the founder and CEO, Philippe Prette, together with his wife Kika Prette, the Creative Director, combined their experience in the jewelry and fashion industries to create APM Monaco™. Their creative process is led by Kika and her team, who conceptualize each collection around a specific theme, ensuring it reflects their brand identity. These themes inspire the handcrafted jewelry, accessories, campaigns, and store displays.

APM Monaco™ also emphasizes their commitment to craftsmanship, with over three decades of heritage and experience in manufacturing. Their teams oversee every stage of production, creating approximately 7,000 jewels daily with a million stones set daily. APM Monaco™ also prioritizes sustainability through their Wonderland Program, promoting the idea of enjoying jewelry now while protecting the future.

With this program, customers can recycle their APM pieces, receive a two-year warranty, professional cleaning, and lifetime repair services. Join the movement and experience the timeless and elegant jewelry offered by APM Monaco™


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