# Appcues

- **Website:** <https://appcues.com>
- **Primary alias:** `appcues.com`
- **Verified:** yes
- **Founded:** 2013
- **Employees:** 51+
- **Location:** Boston, Massachusetts, United States
- **Company kind:** PRIVATELY HELD

## Description

Appcues is a leading brand that has empowered thousands of businesses worldwide to create beautiful and effective in-app experiences, all without the need for a developer. Their mission is to help teams transform their user experiences and drive business growth. With a complete solution for measuring and improving product adoption, Appcues enables companies to onboard new users seamlessly and continually improve their in-app experiences. They offer a range of services including user onboarding, feature adoption, insights, NPS and surveys, announcements, and mobile adoption. Appcues has a highly curated collection of product adoption news, best practices, and case studies available on their blog. For inspiration, users can explore their library of exceptional in-app experiences. They also provide resources such as the Product-Led Growth Collective, Product Adoption Academy, and Product Launch Planner. The company was founded in 2013 by Jonathan Kim and Jackson Noel with a vision to revolutionize software business onboarding. Today, Appcues has a global team of over 100 employees in 11 different countries, all working towards creating inclusive in-product experiences that make users happy and businesses thrive.

## Industries

- 🖥 Programming and Developer Software _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology

## Links

- [facebook](https://facebook.com/appcues)
- [instagram](https://instagram.com/appcues)
- [linkedin](https://linkedin.com/company/appcues)
- [twitter](https://twitter.com/appcues)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idVq9aDVMR/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1667713228407)
- logo _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/idVq9aDVMR/theme/dark/logo.svg?c=1bxid64Mup7aczewSAYMX&t=1667713228527)
- logo _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/idVq9aDVMR/theme/light/logo.svg?c=1bxid64Mup7aczewSAYMX&t=1668082250818)
- symbol _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/idVq9aDVMR/theme/dark/symbol.svg?c=1bxid64Mup7aczewSAYMX&t=1668082251686)
- symbol _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/idVq9aDVMR/theme/light/symbol.svg?c=1bxid64Mup7aczewSAYMX&t=1668082252519)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Blue Zodiac | #0B1A38 | dark |
| White | #ffffff | light |
| Dodger Blue | #5c5cff | accent |

## Fonts

- Muli — asset _(custom)_
- Muli — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idVq9aDVMR/w/1265/h/256/idp8DO-FOT.jpeg?c=1bxid64Mup7aczewSAYMX&t=1666203057845)

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_Source: <https://brandfetch.com/appcues.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._