# Applico Capital

- **Website:** <https://applicoinc.com>
- **Primary alias:** `applicoinc.com`
- **Employees:** 51+
- **Location:** New York, New York, United States

## Description

Applico is a trusted tech advisor and platform expert that specializes in providing strategic guidance to billion-dollar enterprises in the B2B distribution industry. With a strong focus on forming strategic partnerships with tech startups, Applico offers valuable insights to help businesses effectively compete in the modern digital landscape. One of Applico's unique offerings is its distribution industry's first VC Fund, through which they co-invest alongside their clients. With this fund, they enable their clients to explore new growth opportunities and stay at the forefront of innovation. Applico's team of experienced professionals has advised on over $500 million in transactions, making them a reliable partner in navigating the complex world of wholesale distribution. They also offer a podcast called Winner Take All, where the founders discuss various platform-related topics with industry experts. In addition to their advisory services, Applico has developed a proprietary data set called Platform Insights, which provides valuable information on public companies generating platform business revenue. This data is licensed to financial companies seeking investment products or insights on leading platform companies. Overall, Applico is a go-to resource for businesses looking to thrive in the rapidly evolving B2B distribution industry, offering expert guidance, innovative strategies, and valuable market insights.

## Industries

- 💰 Finance
- 💰 Investing _(under Finance)_

## Links

- [linkedin](https://linkedin.com/company/applico)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id534WD8gi/w/1500/h/289/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1782416165080)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id534WD8gi/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782416165174)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cod Gray | #111111 | dark |
| White | #ffffff | light |
| Endeavour | #0055aa | accent |

## Fonts

- canada-type-gibson — asset _(custom)_
- var(--meta-font-font-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id534WD8gi/w/200/h/50/idUskBIVn6.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782416165268)

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_Source: <https://brandfetch.com/applicoinc.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._