AppNexus is a leading brand that specializes in programmatic advertising. With Xandr, their innovative advertising technology, they offer a wide range of products and services to help businesses run scaled and sophisticated advertising campaigns. They provide platforms for both advertisers and publishers, allowing them to reach their target audience across screens with premium advertising.

AppNexus' advertiser platform, Invest DSP, enables advertisers to connect with engaged consumers and drive business results. It offers access to a robust data marketplace, premium supply across digital formats, and flexible ways to transact. On the other hand, their publisher platforms, Monetize SSP, Monetize Ad Server, and Yield Analytics, help media companies unlock the full value of their inventory and enhance the consumer experience.

Xandr also offers Curate, a powerful self-serve platform that creates curated marketplaces, opening up new revenue streams and generating a competitive advantage. With Xandr, businesses can innovate their campaigns using advanced technology, automation, data and identity solutions, and a partnership-first approach. AppNexus also provides exclusive access to premium Connected TV inventory on Netflix through the Microsoft Advertising platform.

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