# Approach

- **Website:** <https://approach.app>
- **Primary alias:** `approach.app`
- **Founded:** 2017
- **Employees:** 11+
- **Company kind:** PUBLIC COMPANY

## Description

Approach is a groundbreaking brand that offers a software solution designed to simplify the management of climbing gyms. Founded by Andrew Potter and his talented software engineer friend, the brand's vision was to create Approach, a platform that would revolutionize the way gym owners run their businesses. At its core, Approach is built on a meticulously crafted data structure, making it one of the most scalable and powerful platforms available. With a focus on flexibility and enterprise-level business intelligence tools and integrations, Approach empowers gym owners to streamline their operations and enhance their overall performance. Although the journey hasn't always been smooth, Approach has persevered and continuously improved its product. The brand has earned the trust of over 130 gyms worldwide, ranging from small bouldering gyms to large national chains. What sets Approach apart is its dedication to innovation, with regular updates and new features being introduced every two weeks. With a developer-heavy team at the helm, Approach remains committed to building the best suite of Apps for climbing gyms. Join the growing community of gym owners who have embraced Approach and experience the difference it can make in your business.

## Industries

- 🖥 Programming and Developer Software _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology

## Links

- [instagram](https://instagram.com/approach.app)
- [linkedin](https://linkedin.com/company/software-approach)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idF8vDCzb9/w/820/h/172/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1766076761304)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idF8vDCzb9/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1766076761388)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Flamingo | #ee5825 | accent |
| Tarawera | #0c3956 | dark |
| White | #ffffff | light |

## Fonts

- Poppins — asset _(google)_
- Source Sans Pro — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idF8vDCzb9/w/1128/h/191/idgdZSociz.jpeg?c=1bxid64Mup7aczewSAYMX&t=1766076761469)

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_Source: <https://brandfetch.com/approach.app>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._