@appsflyer.com
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies.
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About
Description
AppsFlyer is a mobile measurement and attribution platform that enables businesses to measure the effectiveness of their mobile marketing campaigns. Founded in 2011, the company's headquarters is located in San Francisco, California, United States. AppsFlyer's main product is its mobile attribution and marketing analytics platform.
It provides businesses with real-time data and insights to measure the performance of their mobile advertising efforts. The platform offers attribution tracking, campaign analytics, audience segmentation, in-app event tracking, and fraud detection, among other features. With its comprehensive suite of tools, AppsFlyer helps businesses optimize their marketing strategies, increase user acquisition, and drive growth.
Operating on a global scale, AppsFlyer has established partnerships with major advertising networks and platforms, such as Facebook, Google, Twitter, and Apple Search Ads. These partnerships allow AppsFlyer to integrate with various advertising channels, providing businesses with a centralized platform for tracking and analyzing their mobile marketing campaigns. In terms of market position, AppsFlyer is one of the leading mobile attribution and marketing analytics platforms in the industry.
The company serves thousands of customers worldwide and has been recognized for its innovation and excellence in the field. It has received numerous awards, including being named a Gartner Cool Vendor in 2018. AppsFlyer has experienced significant growth and success since its inception.
In 2014, the company raised $7. 1 million in funding, which allowed it to expand its operations and further develop its platform. In 2017, AppsFlyer raised an additional $56 million in Series C funding, signaling its continued growth and traction in the market.
As of the latest available information, AppsFlyer continues to be at the forefront of the mobile attribution and marketing analytics industry. The company regularly releases updates and enhancements to its platform, keeping up with the evolving mobile marketing landscape. With its strong market position, global reach, and dedication to innovation, AppsFlyer is well-positioned for further growth and success in the future
Company Type
Privately Held
Company Size
1001-5000
Year Founded
2011
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