# Aquascutum Active

- **Website:** <https://aquascutum-active.com>
- **Primary alias:** `aquascutum-active.com`

## Description

Aquascutum Active seamlessly blends the rich heritage of its brand with a modern interpretation of urban lifestyle. Established in 1851 by John Emary, Aquascutum gained fame for its fine craftsmanship and innovative technologies, including the creation of the first waterproof textile. The current Aquascutum Active line emphasizes functionality, combining advanced technical fabrics with balanced thermal insulation and breathability, making it ideal for contemporary citywear.

Offering a diverse range of products, Aquascutum Active features outerwear such as jackets and trench coats, as well as casual apparel including polos, t-shirts, and shorts. The brand also includes a selection of accessories, beachwear, and lightweight undergarments, catering to both style and comfort. Inspired by iconic achievements, like Sir Edmund Hillary’s historic ascent of Mount Everest, Aquascutum Active continues to set the standard for performance-oriented fashion. Committed to sustainability, the brand focuses on producing durable, high-quality items that withstand the test of time while enhancing urban living.

## Industries

- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏝 Lifestyle
- 🛍 E-commerce and Shopping
- 📊 Business and Consumer Services
- 📊 Textiles _(under Business and Consumer Services)_

## Links

- [facebook](https://facebook.com/aquascutumactive)
- [instagram](https://instagram.com/aquascutumactive)
- [linkedin](https://linkedin.com/company/aquascutum-active)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id3jajAh5Q/w/447/h/224/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1778332084056)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id3jajAh5Q/w/1200/h/1200/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781900445131)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Bull Shot | #82511f | accent |
| Black | #000000 | dark |
| Wheat | #f4d0ac | light |

## Fonts

- PPNeueMontreal — asset _(custom)_
- sans-serif — asset _(custom)_
- var(--font-stack-headings) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id3jajAh5Q/w/1584/h/396/idFFVzyxye.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781900445307)

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_Source: <https://brandfetch.com/aquascutum-active.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._