# ARENA Capital

- **Website:** <https://arenacapital.com>
- **Primary alias:** `arenacapital.com`
- **Founded:** 2009
- **Employees:** 11+
- **Location:** Dubai, Dubai, United Arab Emirates
- **Company kind:** PRIVATELY HELD

## Description

ARENA Capital is a family-run consultancy and private venture capital group established by British entrepreneur Dariush Soudi. The firm partners with aspiring companies to build enduring value across generations, combining long-term capital with strategic guidance and operational support. Its services include brand and market positioning, expansion strategy, mergers and acquisitions, platform building, global network access, operational excellence, scalable growth systems, financial discipline, and governance and structure.

ARENA Capital describes its approach as active and focused on helping businesses become more profitable and scale globally. Its leadership team brings more than 35 years of experience owning and operating companies, and the group says it continually seeks to recruit, develop, and invest in future industry leaders. Its portfolio includes BROWZ Beauty, which focuses on beauty and next-generation skin solutions, and Noble Veterinary Clinics, a healthcare business providing advanced veterinary care. ARENA Capital welcomes introductions from founders building scalable businesses who see potential for a values-based partnership. The firm invites prospective partners to connect by email, phone, LinkedIn, or Instagram.

## Industries

- 📊 Business Services _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [instagram](https://instagram.com/_arenacapital)
- [linkedin](https://linkedin.com/company/arenacapitalconsultancy)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idjbZuAxn7/w/80/h/80/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792130257874)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idjbZuAxn7/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792130257965)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Pampas | #f8f6f3 | light |
| Black | #000000 | dark |
| Pueblo | #8d2718 | accent |

## Fonts

- sans-serif — asset _(custom)_
- var(--font-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idjbZuAxn7/w/1300/h/867/id0qvYFpaU.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792130258185)

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_Source: <https://brandfetch.com/arenacapital.com>_
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