# Arena

- **Website:** <https://arenaitalia.it>
- **Primary alias:** `arenaitalia.it`

## Description

Arena is a swimwear and sportswear brand offering products for training, competition, open-water swimming, triathlon, beach days and leisure. Its online store serves women, men and children, with collections spanning competitive swimsuits, one-piece and two-piece styles, swim briefs, shorts, jammers, bikinis and swimwear designed for shaping. The range also includes sports clothing, such as tops, trousers, sweatshirts, jackets and anti-UV apparel, alongside items for running and fitness.

Arena’s swimming accessories include goggles, caps, bags, towels, robes, slides and other equipment. The site highlights performance-focused products and technologies, including the Powerskin line of racing suits and several goggle collections, and offers tools and advice to help shoppers choose products and care for materials. Customers can explore selections for different activities, browse new arrivals and sale items, and find training plans, swimming tips, athlete stories and information about events and competitions. Arena also features Planet Water content and collections such as recycled-fibre products, reflecting the breadth of its swim and active-lifestyle offering.

## Industries

- 🛍 E-commerce and Shopping
- 🏈 Sports
- 🏈 Water Sports _(under Sports)_
- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_

## Links

- [facebook](https://facebook.com/Arena.Ita)
- [instagram](https://instagram.com/arenainternational)
- [linkedin](https://linkedin.com/company/arenawaterinstinct)
- [twitter](https://twitter.com/arenapeople)
- [youtube](https://youtube.com/user/ArenaPeople)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id-sAN1v0p/w/32/h/32/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793761692972)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id-sAN1v0p/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793761693078)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Alizarin Crimson | #e1261d | accent |
| Cerulean | #009ee3 | dark |
| White | #ffffff | light |

## Fonts

- var(--font-sans) — asset _(custom)_
- Oswald — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id-sAN1v0p/w/200/h/33/idwZrcVoHs.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793761693185)

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_Source: <https://brandfetch.com/arenaitalia.it>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._