# Ariat

- **Website:** <https://ariat.com.au>
- **Primary alias:** `ariat.com.au`
- **Location:** Brisbane, Queensland, Australia

## Description

Ariat is a renowned brand with a rich history rooted in a passion for horses and equestrian sports. Founded in 1993 as “The New Breed of Boot,” Ariat revolutionized the industry by integrating athletic footwear technology into boots for equestrian athletes. Today, Ariat offers a wide range of world-class products for men, women, and kids, including footwear, clothing, and accessories for Western, English, work, outdoor, and casual wear.

At Ariat, we are committed to upholding our core values of innovation, quality, integrity, teamwork, and respect. Our dedication to product quality is unwavering, as we continuously strive to create innovative and high-performance items tailored for various outdoor and work environments. Inspired by the legendary racehorse Secretariat, known for his unmatched athleticism and spirit, Ariat embodies a culture of craftsmanship and innovation that sets us apart as a top brand in the equestrian, outdoor, and work industries. Join us on our journey as we continue to push the boundaries of performance and style.

## Industries

- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏝 Lifestyle
- 🛍 E-commerce and Shopping
- 📊 Business and Consumer Services
- 📊 Textiles _(under Business and Consumer Services)_

## Links

- [facebook](https://facebook.com/AriatAustralia)
- [instagram](https://instagram.com/ariataus)
- [linkedin](https://linkedin.com/company/ariat-australia)

## Logos & icons

- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idvz6XPwaD/w/512/h/512/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1782081680166)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Tussock | #c58c3d | accent |
| Rose of Sharon | #bd5800 | dark |
| Havelock Blue | #5d9edc | light |

## Fonts

- Proxima Nova — asset _(custom)_
- ui-sans-serif — asset _(custom)_

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_Source: <https://brandfetch.com/ariat.com.au>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._