# ARIES

- **Website:** <https://ariesautomotive.com>
- **Primary alias:** `ariesautomotive.com`
- **Employees:** 501+
- **Location:** Torrance, California, United States

## Description

ARIES is an automotive accessories brand focused on distinctive, functional equipment for pickup trucks, SUVs, Jeeps and Ford Broncos. Its products combine bold styling with practical features for off-road adventures, work and everyday driving. The range includes bull bars, grille guards, running boards and side bars, headache racks, floor liners, lighting, mud flaps and towing accessories.

For Jeep Wrangler and Gladiator owners, ARIES offers specialized equipment such as TrailChaser and TrailCrusher bumpers, tube doors, fender flares, grille guards, tire carriers, side steps and security cargo lids. Bronco accessories include running boards, bull bars, grille guards, tube doors, fender flares and roof racks. Select products are designed with features such as powder-coated finishes, lightweight aluminum construction, LED compatibility and winch or shackle mounting capabilities.

Notable product lines include ActionTrac powered running boards, which use a step-within-a-step design, and AdvantEDGE accessories, made from extruded aluminum with a distinctive eight-sided profile. ARIES also provides vehicle-selection tools, application guides, product registration, warranty information and assistance locating retailers.

## Industries

- 🏎 Vehicles
- 🏎 Automotive Industry _(under Vehicles)_

## Links

- [facebook](https://facebook.com/ariesautomotive)
- [instagram](https://instagram.com/ariesautomotive)
- [twitter](https://twitter.com/ariesautomotive)
- [youtube](https://youtube.com/user/AriesAutomotive)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idzQXdCpp4/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793491608480)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idzQXdCpp4/w/109/h/51/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793491608386)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Tory Blue | #17479e | dark |
| Apricot | #ed8380 | light |
| Alizarin Crimson | #e8292e | accent |

## Fonts

- Open Sans — asset _(google)_
- texgyreadventor-bold — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idzQXdCpp4/w/1500/h/500/idrCwKfUvq.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793491608669)

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_Source: <https://brandfetch.com/ariesautomotive.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._