Arla Foods Medien is a German subsidiary of the multinational dairy company Arla Foods. Arla Foods Medien is primarily responsible for marketing and communication activities for Arla Foods in Germany. Arla Foods, headquartered in Denmark, was formed in 2000 through a merger between Arla and MD Foods.

The company has a long history of producing high-quality dairy products, tracing its roots back to the 19th century. Arla Foods Medien operates from its headquarters in Düsseldorf, Germany. The company offers a wide range of dairy products, including milk, cheese, butter, yogurts, and spreads.

These products are sold under various brand names such as Arla, Lurpak, Castello, and Puck. Arla Foods Medien's operations in Germany are focused on marketing and promoting these products to German consumers. On a global scale, Arla Foods has a presence in more than 100 markets worldwide.

The company operates through various subsidiaries, joint ventures, and partnerships. For example, Arla Foods has a joint venture with Milk Link in the United Kingdom and a partnership with China Mengniu Dairy Company in China. Arla Foods has a strong market position in the global dairy industry.

The company is one of the largest dairy producers in Europe and has a significant market share in several countries. In terms of global sales, Arla Foods generated revenue of €10. 4 billion in 2020.

To ensure continued growth and success, Arla Foods has implemented various strategies and made significant changes to its product lineup. The company has focused on sustainability, introducing organic and plant-based dairy alternatives to cater to changing consumer preferences. Arla Foods has also invested in innovative packaging solutions and digital marketing initiatives.

Currently, Arla Foods continues to expand its presence globally and adapt to market trends. The company remains committed to producing high-quality dairy products while minimizing its environmental impact. Arla Foods Medien plays a vital role in promoting the company's brand and products in the German market