# ARO

- **Website:** <https://aro.nyc>
- **Primary alias:** `aro.nyc`

## Description

ARO is a luxury rental apartment building in Midtown West, Manhattan, offering residents a distinctive way to experience city living. Located in Hell’s Kitchen, the over-60-story tower features a sculptural, curved design by award-winning architecture firm CetraRuddy. Its floor-to-ceiling windows bring in natural light and frame sweeping views of Manhattan, including Central Park, Columbus Circle, Midtown West, and Hell’s Kitchen.

The building offers no-fee rental residences, including one- to three-bedroom apartments and a four-bedroom duplex penthouse. Homes are designed with refined finishes and materials, combining style with everyday convenience. Residents have access to a 24-hour doorman and concierge, as well as 40,000 square feet of indoor and outdoor amenities. ARO also provides virtual tours for prospective renters and an online resident portal. The property is associated with Algin Management Co., LLC, which states its support for fair housing and equal opportunity principles. With its central location, distinctive architecture, and extensive amenities, ARO presents a modern residential option in Manhattan.

## Industries

- 📊 Business and Consumer Services
- 📊 Real Estate _(under Business and Consumer Services)_
- 💎 Luxury
- 💎 Luxury Real Estate _(under Luxury)_

## Links

- [facebook](https://facebook.com/ARO.NYC)
- [instagram](https://instagram.com/aro.nyc)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idy_Weqh2h/w/180/h/180/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793753604181)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idy_Weqh2h/w/671/h/671/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793753604291)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Black | #000000 | dark |
| White | #ffffff | light |
| Fun Blue | #1f5faf | accent |

## Fonts

- Helvetica Neue — asset _(custom)_
- Montserrat — asset _(google)_

---

_Source: <https://brandfetch.com/aro.nyc>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._