# Arovo Group

- **Website:** <https://arovo.com>
- **Primary alias:** `arovo.com`
- **Location:** Gent, Belgium

## Description

Arovo is a trusted and established brand that has been designing and developing homeware products for nearly 30 years. Initially specializing in ceramic dinnerware, Arovo has expanded its range to include kitchenware, home decor, personal care, and multimedia products. Alongside catering to private label customers in these categories, Arovo also offers renowned international brands such as MasterChef, ELLE, Cosmopolitan, and McGregor. The core mission that unites this diverse range of brands and categories is to provide beautifully designed products at affordable prices for the mass market. Arovo has successfully curated a global portfolio of powerful brands by partnering with internationally recognized names that possess strong credibility in their respective fields and enjoy significant social media presence. In the Home division, Arovo proudly presents brands like MasterChef, the unrivaled leaders in cooking and baking shows worldwide, as well as ELLE HOME in the home decor and tabletop categories. In the Lifestyle division, Arovo offers ELLE along with Cosmopolitan and McGregor, catering to personal care, beauty accessories, and multimedia needs. In addition to branded products, Arovo excels in private label sourcing. With an in-house design team and longstanding supplier relationships, Arovo brings the latest and trendiest designs at highly competitive prices. The company's commitment to consistently delivering beautifully designed products that both retailers and consumers desire has resulted in Arovo becoming one of Europe's largest private label dinnerware suppliers. With a staggering annual delivery of over 40 million items, Arovo is now proud to offer a private label sourcing service in all categories, including home decor.

## Industries

- 🏭 Heavy Industry and Engineering _(under Heavy Industry and Engineering)_
- 🏭 Heavy Industry and Engineering

## Links

- [linkedin](https://linkedin.com/company/arovogroup)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id1VZ1ZtKU/w/820/h/488/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1782812497785)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id1VZ1ZtKU/w/100/h/100/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782812497850)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Dune | #231f1d | dark |
| White | #ffffff | light |
| Regent Gray | #939ba3 | accent |

## Fonts

- var(--font-drutheme-heading) — asset _(custom)_
- var(--font-drutheme-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id1VZ1ZtKU/w/1600/h/1000/idSkGYeYth.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782812498181)

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_Source: <https://brandfetch.com/arovo.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._