# Ars Technica

- **Website:** <https://arstechnica.co.uk>
- **Primary alias:** `arstechnica.co.uk`
- **Location:** London, England, United Kingdom

## Description

Ars Technica, founded in 1998, is a leading brand that has been serving the technologist community for over a decade. With a focus on providing IT news, reviews, and analysis, Ars Technica has become a trusted source for technology enthusiasts, IT professionals, and alpha geeks. The brand's editorial mission is to be technically savvy, up-to-date, and more fun than other publications in the space. By listening to its core readership, Ars Technica has established itself as a pioneer in technology journalism, offering a unique blend of breadth and depth in its coverage. From technology news to tech policy analysis, breakdowns of scientific advancements, gadget reviews, and more, Ars Technica covers all aspects of the ever-evolving world of technology. With a commitment to accuracy, integrity, and transparency, Ars Technica continues to provide insightful and informative content, catering to the passionate and knowledgeable reader who seeks the most reliable source of tech information.

## Industries

- 🖥 Computers Electronics and Technology
- 📊 Business and Consumer Services
- 🖥 Computers Electronics and Technology _(under Computers Electronics and Technology)_
- 📊 Publishing and Printing _(under Business and Consumer Services)_
- 🍿 Arts and Entertainment

## Links

- [youtube](https://youtube.com/user/arstechnicavideos)
- [twitter](https://twitter.com/arstechnica)
- [linkedin](https://linkedin.com/company/45938)
- [instagram](https://instagram.com/arstechnica)
- [facebook](https://facebook.com/arstechnica)

## Logos & icons

- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idPcaN39QK/w/400/h/400/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1719797284183)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idPcaN39QK/w/180/h/180/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1719797284005)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Caribbean Green | #01cd74 | dark |
| Athens Gray | #f0f1f3 | light |
| Vermilion | #f33b00 | accent |

## Fonts

- bitter — asset _(google)_
- monospace — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idPcaN39QK/w/1500/h/500/idqZddE16K.jpeg?c=1bxid64Mup7aczewSAYMX&t=1719797284320)

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_Source: <https://brandfetch.com/arstechnica.co.uk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._