# Lazada

- **Website:** <https://asafrican.com>
- **Primary alias:** `asafrican.com`

## Description

Lazada Group, founded in 2012, is Southeast Asia's premier eCommerce platform, serving six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As the flagship of Alibaba Group since 2016, Lazada utilizes state-of-the-art technology, logistics, and payments infrastructure to connect consumers with a vast array of products and services. The platform features LazMall, Southeast Asia's largest virtual mall, offering exclusive access to over 32,000 leading international and local brands with guarantees of 100% product authenticity and prompt delivery. Lazada Marketplace empowers retailers with access to millions of customers, providing comprehensive support, secure payment options, and marketing insights across various categories, from fashion to home appliances. The platform’s cross-border initiative extends global brands to Southeast Asian consumers while showcasing local talent to international audiences. With a vision to serve 300 million customers by 2030, Lazada continually pushes the envelope in retail innovation, ensuring secure and seamless transactions that enhance the shopping experience.

## Industries

- 🛍 E-commerce and Shopping
- 🛍 Marketplace _(under E-commerce and Shopping)_

## Links

- [twitter](https://twitter.com/LazadaID)
- [instagram](https://instagram.com/lazada_id)
- [linkedin](https://linkedin.com/company/lazada)
- [facebook](https://facebook.com/LazadaIndonesia)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idEQ5afU7g/w/320/h/70/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1740261003275)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idEQ5afU7g/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1740261003406)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Guardsman Red | #c10000 | accent |
| Rosewood | #5c0000 | dark |
| Burnt Sienna | #eb6e48 | light |

## Fonts

- Roboto — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idEQ5afU7g/w/1500/h/500/idFMQQN6Us.jpeg?c=1bxid64Mup7aczewSAYMX&t=1740261003188)

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_Source: <https://brandfetch.com/asafrican.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._